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Why The Exterior Of Your Business Matters More Than You Think

Sarah Peabody

Sarah Peabody

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When it comes to running a successful business, it’s easy to get caught up in the day-to-day tasks and forget about the big picture. However, one area that is often overlooked or forgotten is the exterior of your premises. While it may seem like a small detail, it’s the first thing that potential customers see when they approach your premises, and it can have a huge impact on their decision to do business with you.


In this blog, we’ll talk about why of the exterior of your business is important and how it can influence potential new customers. We will also cover how Solutions can help with improving your outside areas.

First Impressions Matter

The saying “you never get a second chance to make a first impression” is very true in the business world. When a potential customer approaches your premises, the first thing they see is the exterior. This first impression can make or break your chances of getting their business. If the outside of your premises is unkempt, in a state of disrepair, or unwelcoming, it’s unlikely that potential customers will want to enter.

On the other hand, a well-maintained and clean exterior can create a positive first impression and make potential customers keener to explore what you have to offer and do business with you.


Increases Credibility and Professionalism

The exterior of your business is a reflection of your company and your values. It shows attention to detail, demonstrates you take time to make your business look good and therefore take time to meet the needs of your customers. Having a poorly maintained exterior can give the impression that you don’t care about your business or your customers.

However, having a tidy and cared-for exterior shows potential customers that you take pride in your business and that you are dedicated to providing quality products or services. A welcoming and inviting exterior can help put potential customers at ease and make them more comfortable doing business with you.

Creates an Inviting Atmosphere

An appealing exterior can create a warm and welcoming atmosphere for potential customers. A well-lit and tidy entrance, nice landscaping, and a clean and neat exterior can create a sense of warmth and friendliness, making potential more relaxed and open to doing business with you.


Differentiates Yourself From Your Competitors

These days, there is a constant competition for customers across all industries. A well-maintained exterior can help your business stand out from the crowd when it comes to your competitors. A distinctive colour scheme, eye-catching signage and other distinguishing features can make your business more memorable and increases the likelihood that potential customers will choose you over your competitors.


Boosting Curb Appeal

A visually appealing exterior can increase the curb appeal of your business. This can be important if you’re looking to sell your business or attract investors. This can also increase the perceived value of your business.


Keep in mind, the exterior of your business is not limited to just the front of your premises. It also includes your carpark, paths and pavements and the surrounding landscape. Regular upkeep of your outside areas can prevent accidents. Landscaping can help to create a relaxing atmosphere and encourage employees to spend more time outside during their breaks.

Investing in the upkeep of the exterior of your premises will ultimately help save you money in the long. Regular maintenance and cleaning can prevent damage caused by weather as well as general wear and tear.

How Solutions Can Help

We provide a wide range of exterior cleaning services to maintain and improve all your outside areas. Our services include window cleaning, jetting washing, grounds maintenance (trees, plants & grass) and litter picking to name a few.

Why not get in touch with our friendly team today to talk about enhancing your exterior areas? 

As we like to say ‘’Our Services Are Your Solution!’’

For a list of all of Solutions services, please click here.


Now let’s summarise what we have talked about!

The exterior of your business is an important area that should not be overlooked or ignored. It can have a significant impact on your customers’ first impressions, your credibility and professionalism, your ability to create an inviting atmosphere, your ability to differentiate yourself from your competitors, and your ability to boost curb appeal.

By investing in the exterior of your business, you can help ensure that potential customers are keener to explore what you have to offer and do business with you.

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